Canadian Ups Aeromexico Loyalty Program Stake

Canadian loyalty marketing company Aimia has agreed to increase its stake in Aeromexico’s loyalty program by 20% for $88m, Aeromexico says. Following the deal, Amia would hold 49% of Premier Loyalty & Marketing, a holdco owned by Aimia and Grupo Aeromexico for Club Premier, Grupo Aeromexico’s loyalty program. The transaction is expected to close before the end of the year. Aimia first invested in PLM in 2010, and then made a second investment last year that brought it to 29%. RBC advised Aimia and Citi advised Grupo Aeromexico.