Coke Boosts Brazil Investment

The Coca-Cola Company plans to almost double its Brazil investment, to BRL11bn in 2010-2014, according to chairman and CEO Muhtar Kent. “Brazil is one of the Coca-Cola Company’s top markets worldwide,” says Kent, who was in Brazil to open Coke’s first environmentally friendly plant in LatAm. “Over the past 25 years, our sales volume in the nation grew by 50-fold,” he adds. From 2005 to 2009, Coke’s investment totaled BRL6bn and the company says the 2014 World Cup and 2016 Olympic Games present further opportunities for growth.