Modelo Plots Canada Invasion

Mexico’s Grupo Modelo has teamed up with Canada’s Molson Coors Brewing Company to sell its beer in Canada. The pair established a long-term joint venture known as Modelo Molson Imports, to import, distribute and market the Modelo beer brand portfolio in all Canadian provinces and territories, effective January 1. The joint venture board will consist of 6 directors, half from Grupo Modelo and half from Molson, including Jose Pares, VP International Markets for Grupo Modelo, and Dave Perkins, Molson Coors Chief Strategy Officer. The 50/50 joint venture will be headquartered in Toronto and led by Robert Armstrong, previously CEO for Modelo in Canada.