Citi Takes Universal Bank Approach to LatAm

In what it being dubbed a renewed commitment to LatAm, Citi says it is shifting its organizational structure in the region to employ a universal bank model it claims to have established in Mexico. The bank is naming country and regional heads to oversee the institution’s entire corporate and retail banking operations in each area. In Brazil Gustavo Marin will continue as CEO of Citi Brazil. In Central America and the Caribbean, Raul Anaya replaces Mauricio Samayoa as head of the two geographic areas, while Fernando Concha is named to lead South America excluding Brazil.